System and method for stepped loading of web page content

Data processing: database and file management or data structures – Database design – Data structure types

Reexamination Certificate

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Details

C707S793000, C707S793000

Reexamination Certificate

active

07454434

ABSTRACT:
A system and method for integrating customized content with the main content of a Web page where the customized content is generated after the main content has been loaded within a browser application of a client computer is disclosed. The system and method of the present invention maintains information relating to the main content of a Web page in a memory cache which is then used to locate offer content that is relevant to the main Web page content. The offer content may then be transmitted to the client computer where it is integrated with pre-loaded main content within a Web page.

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