Interactive video distribution systems – Program – message – or commercial insertion or substitution – Specific to individual user or household
Reexamination Certificate
2007-07-10
2007-07-10
Bui, Kieu-Oanh (Department: 2623)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Specific to individual user or household
C725S042000, C725S046000, C725S131000, C725S139000
Reexamination Certificate
active
11218827
ABSTRACT:
A system for inserting viewer-specific advertising content comprises a viewer device. The viewer device identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the viewer device identifies advertisements matching the viewer characteristics. The viewer device inserts the advertisements matching the viewer characteristics into broadcast content.
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Gray James H.
Swix Scott R.
Watson Paul T.
AT&T Intellectual Property Inc.
Bui Kieu-Oanh
Myers Bigel Sibley & Sajovec P.A.
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