Data processing: measuring – calibrating – or testing – Measurement system – Performance or efficiency evaluation
Reexamination Certificate
2006-08-01
2006-08-01
Barlow, John (Department: 2863)
Data processing: measuring, calibrating, or testing
Measurement system
Performance or efficiency evaluation
Reexamination Certificate
active
07085682
ABSTRACT:
A method and system for analyzing website activity. According to an example embodiment, the system receives event-level data representing visitor session activity on a client website; attributes characteristic information of the event-level data associated with each visitor's session to at least one of a plurality of visitor segments, stores results of the attributed information aggregated according to visitor segment prior to a client-requested analysis of the event-level data, and provides online reports based on the resultant data in response to a client-requested analysis of the event-level data.
REFERENCES:
patent: 6539392 (2003-03-01), Rebane
patent: 2002/0087679 (2002-07-01), Pulley et al.
patent: 2003/0115586 (2003-06-01), Lejouan et al.
patent: 2004/0015580 (2004-01-01), Lu et al.
Erlichson Andrew Joel
Heller Jonathan Marc
Kim James Christopher
Lee Benjamin Chien-wen
Merriman Dwight Allen
Doubleclick Inc.
Kenyon & Kenyon LLP
Lau Tung S.
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