System and method for analyzing website activity

Data processing: measuring – calibrating – or testing – Measurement system – Performance or efficiency evaluation

Reexamination Certificate

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Reexamination Certificate

active

07085682

ABSTRACT:
A method and system for analyzing website activity. According to an example embodiment, the system receives event-level data representing visitor session activity on a client website; attributes characteristic information of the event-level data associated with each visitor's session to at least one of a plurality of visitor segments, stores results of the attributed information aggregated according to visitor segment prior to a client-requested analysis of the event-level data, and provides online reports based on the resultant data in response to a client-requested analysis of the event-level data.

REFERENCES:
patent: 6539392 (2003-03-01), Rebane
patent: 2002/0087679 (2002-07-01), Pulley et al.
patent: 2003/0115586 (2003-06-01), Lejouan et al.
patent: 2004/0015580 (2004-01-01), Lu et al.

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