Electrical computers and digital processing systems: support – Data processing protection using cryptography – Tamper resistant
Reexamination Certificate
2006-01-24
2006-01-24
Peeso, Thomas R. (Department: 2132)
Electrical computers and digital processing systems: support
Data processing protection using cryptography
Tamper resistant
C713S193000, C713S152000, C713S152000
Reexamination Certificate
active
06990590
ABSTRACT:
A method, computer program product, and data processing system for circumventing profiling and targeting of World Wide Web users is disclosed. A number of fictitious web “personae” are established. A user wishing to perform a particular web transaction assumes a persona that best fits the user's current needs. The user's actions are then attributed to the persona, rather than the user. When the user wishes to perform another transaction, a different persona may be assumed, depending upon the circumstances, so that any disadvantage attributable to performing the same web transaction multiple times may be eliminated. This has the dual advantage of both protecting the user's privacy and taking advantage of special offers and incentives that may be targeted to first-time customers.
REFERENCES:
patent: 5963915 (1999-10-01), Kirsch
patent: 6039624 (2000-03-01), Holmes
patent: 6167517 (2000-12-01), Gilchrist et al.
Hanson James E.
Krasikov Sophia
Morar John F.
White Steve R.
International Business Machines - Corporation
Nichols Michael R.
Yee Duke W.
Zarick Gail H.
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