Data processing: presentation processing of document – operator i – Presentation processing of document – Display processing
Reexamination Certificate
2001-11-26
2008-07-29
Bashore, William L. (Department: 2176)
Data processing: presentation processing of document, operator i
Presentation processing of document
Display processing
C715S234000
Reexamination Certificate
active
07406659
ABSTRACT:
A system and methods to incorporate, distribute, and execute associated links in online content is provided. The invention contemplates client side processing of online content received from one or more cooperating content servers to incorporate associated links by a client side computing application for display to participating users. The associated links when interacted offer one or more actions including but not limited to offering additional relevant content, executing cooperating applications, and performing searches. The processing of the online content is accomplished by parsing the content and comparing the content with a predefined list of associated links. If a match occurs, the associated link is incorporated for use. The invention further contemplates the automated update of the predefined list of associated links.
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Calbucci Marcelo Aizenstein Furman
Hittle Jerald Lee
Klein Adrian Conor
Naam Ramez
Reynar Jeffrey Carey
Bashore William L.
Microsoft Corporation
Ries Laurie
Woodcock & Washburn LLP
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