Paid search engine bid management

Details Paid search engine bid management Paid search engine bid management

2006-05-09

2006-05-09

Kyle, Charles (Department: 3624)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Finance

C707S793000

Reexamination Certificate

active

07043450

ABSTRACT:
A method and apparatus (information processing system) for overcoming deficiencies and inefficiencies in the current paid search engine keyword bidding market, by providing keyword bidders with information they need to better optimize their use of paid search engines. The system accumulates bid amounts for a plurality of target keywords at one or more paid Internet search engines, and presents the bid amounts to a user, enabling the user to evaluate and optimize bids on those keywords. The system also presents bid amounts for a keyword at one or more paid Internet search engines, in a manner highlighting one or more selected bid amounts of interest to a potential bidder. This permits a bidder to identify the bidder's own bid, and/or to identify a differential in bid amounts that indicates an opportunity for bid optimization. The system further monitors keyword bids at one or more paid Internet search engines to identify bid changes of interest to a potential bidder.

REFERENCES:
patent: 5752238 (1998-05-01), Dedrick
patent: 5794210 (1998-08-01), Goldhaber et al.
patent: 5852820 (1998-12-01), Burrows
patent: 5974398 (1999-10-01), Hanson et al.
patent: 5983205 (1999-11-01), Brams et al.
patent: 6021398 (2000-02-01), Ausubel
patent: 6078866 (2000-06-01), Buck et al.
patent: 6243691 (2001-06-01), Fisher et al.
patent: 6269361 (2001-07-01), Davis et al.
patent: 6272473 (2001-08-01), Sandholm
patent: 6421675 (2002-07-01), Ryan et al.
patent: 6826572 (2004-11-01), Colace et al.
patent: 2001/0051911 (2001-12-01), Marks et al.
patent: 2002/0099605 (2002-07-01), Weitzman et al.
patent: 2002/0169760 (2002-11-01), Cheung et al.
patent: 2004/0088241 (2004-05-01), Rebane et al.
patent: 2005/0144065 (2005-06-01), Calabria et al.
patent: 2005/0240580 (2005-10-01), Zamir et al.
patent: 2005/0256766 (2005-11-01), Garcia et al.
patent: 2006/0010105 (2006-01-01), Sarukkai et al.
patent: 199 13 509 A 1 (1999-09-01), None
patent: 2 331 166 (1999-12-01), None
Taylor C P, Engines of Growth, Brandweek v45n11, Mar. 15, 2004, pp. 26-28+.
Howard B, Optimize Search Results Now, Target Marketing v27n2 Feb. 2004, pp. 81-83+.
BeFirst.com Announces Plans to Launch New Internet Searh Engine- To Be Called FindWhat.com Business Wire Jun. 28, 1999 2 pgs.
McKenzie, Matt,Web Services go searching for dollars; Will consumers accept pay-to-play search engines?, Seybold Report on Internet Publishing, vol. 2, No. 7, p. 22, Jul. 1998.

Affiliated with

Also associated with

Rating

Paid search engine bid management does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Paid search engine bid management, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Paid search engine bid management will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3580816