Interactive video distribution systems – Program – message – or commercial insertion or substitution – Insertion of local commercial or local program at headend or...
Reexamination Certificate
2005-02-22
2005-02-22
Grant, Chris (Department: 2611)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Insertion of local commercial or local program at headend or...
C725S032000, C725S035000, C725S037000, C725S060000, C725S034000, C348S586000, C348S587000, C348S598000, C348S722000
Reexamination Certificate
active
06859936
ABSTRACT:
A method and system for incorporating thematic content from a particular television program into product or service advertisements uses program-advancing elements of a television program in an advertisement for a sponsor of the program in order to entice viewers to watch the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by television programs, television producers, networks, and advertisers.
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R.D. Heldenfels, “Chance of missing TV ads getting remote,” The Baltimore Sun, Apr. 22, 2001.
Intlekofer Stephen C.
Makowski, Jr. John L.
Denizen LLC
Dichter Eric A.
Grant Chris
Vu Ngoc
Weinblatt Richard C.
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