Method and system for producing program-integrated commercials

Interactive video distribution systems – Program – message – or commercial insertion or substitution – Insertion of local commercial or local program at headend or...

Reexamination Certificate

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Details

C725S032000, C725S035000, C725S037000, C725S060000, C725S034000, C348S586000, C348S587000, C348S598000, C348S722000

Reexamination Certificate

active

06859936

ABSTRACT:
A method and system for incorporating thematic content from a particular television program into product or service advertisements uses program-advancing elements of a television program in an advertisement for a sponsor of the program in order to entice viewers to watch the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by television programs, television producers, networks, and advertisers.

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