Method and system for producing program-integrated commercials

Details Method and system for producing program-integrated commercials Method and system for producing program-integrated commercials

2005-02-22

2005-02-22

Grant, Chris (Department: 2611)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Insertion of local commercial or local program at headend or...

C725S032000, C725S035000, C725S037000, C725S060000, C725S034000, C348S586000, C348S587000, C348S598000, C348S722000

Reexamination Certificate

active

06859936

ABSTRACT:
A method and system for incorporating thematic content from a particular television program into product or service advertisements uses program-advancing elements of a television program in an advertisement for a sponsor of the program in order to entice viewers to watch the advertisements. Increased viewership of advertisements can result in increased revenue generated from advertisements that may be realized by television programs, television producers, networks, and advertisers.

REFERENCES:
patent: 4724491 (1988-02-01), Lambert
patent: 5424770 (1995-06-01), Schmelzer et al.
patent: 5589945 (1996-12-01), Abecassis
patent: 5600366 (1997-02-01), Schulman
patent: 5708478 (1998-01-01), Tognazzini
patent: 5715018 (1998-02-01), Fasciano et al.
patent: 5760820 (1998-06-01), Eda et al.
patent: 5805974 (1998-09-01), Hite et al.
patent: 5855008 (1998-12-01), Goldhaber et al.
patent: 5917830 (1999-06-01), Chen et al.
patent: 5937329 (1999-08-01), Helmy et al.
patent: 6002443 (1999-12-01), Iggulden
patent: 6049824 (2000-04-01), Simonin
patent: 6065042 (2000-05-01), Reimer et al.
patent: 6157814 (2000-12-01), Hymel et al.
patent: 6177931 (2001-01-01), Alexander et al.
patent: 6208387 (2001-03-01), Magnusson et al.
patent: 6226041 (2001-05-01), Florencio et al.
patent: 6263505 (2001-07-01), Walker et al.
patent: 6282713 (2001-08-01), Kitsukawa et al.
patent: 20020083469 (2002-06-01), Jeannin et al.
Webster's II New Riverside University Dictionary, Riverside Publishing Company, p. 904.*
R.D. Heldenfels, “Chance of missing TV ads getting remote,” The Baltimore Sun, Apr. 22, 2001.

Affiliated with

Also associated with

Rating

Method and system for producing program-integrated commercials does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Method and system for producing program-integrated commercials, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method and system for producing program-integrated commercials will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-3501236