Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2006-07-18
2006-07-18
Diaz, Susanna M. (Department: 3623)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
07080027
ABSTRACT:
A method and system for analyzing a “detail” (the use of promotional materials in combination with a sales pitch), measures the effectiveness of a sales presentation and its ability to drive market share through a standardized, quantitative evaluation of the entire sale presentation and its related components. The method includes administering a two, different surveys. The first survey, the Detail Performance Monitor survey, comprises an “in the field” test of how respondents are responding to various marketing strategies by tracking subsequent behavioral data of the respondents and comparing the behavioral data to the survey results. The second survey, the Detail Assessment survey, comprises an “in the lab” test of how various marketing strategies affect respondent attitude towards a product by comparing respondent attitude before and after presentation of a simulated “detail” that represents the marketing strategy.
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TargetRX web site, archived at http://web.archive.org/web/*/http://www.targetrx.com on Jun. 26, 2001.
Cohen Daniel J.
Crook Jason T.
Howie Patrick J.
Kozloff Jeffrey A.
Luby Michael J.
Diaz Susanna M.
TargetRx, Inc.
Wilmer Cutler Pickering Hale and Dorr LLP
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