Method and apparatus for secure transactions in an...

Interactive video distribution systems – Operator interface – Interactive product selection

Reexamination Certificate

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C725S040000, C725S042000, C725S043000, C725S044000, C725S045000, C725S046000, C725S050000, C725S051000, C725S052000, C719S328000, C705S014270, C715S741000, C715S742000, C715S743000, C715S774000, C715S719000, C715S720000, C715S723000, C715S726000, C715S715000, C715S717000, C715S718000, C715S784000, C715S785000, C709S227000, C709S228000, C709S229000

Reexamination Certificate

active

10186341

ABSTRACT:
A user can perform secure transactions via an interactive television ticker. While viewing an advertisement scrolling in the ticker, the user can select that advertisement to initiate an on-line transaction. That resulting transaction can be performed within the ticker. A visual indicator (such as an icon) can be displayed in the ticker to indicate to the viewer that the transaction is secure, so as to allow confidential information to be safely exchanged. Security can be provided by way of a security application integrated with software of the ticker or by way of another security component with which the ticker software communicates.

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