Marketing incentive program

Details Marketing incentive program Marketing incentive program

2008-07-10

2011-12-06

Lemieux, Jessica (Department: 3693)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

Reexamination Certificate

active

08073732

ABSTRACT:
Embodiments of the invention relate to systems, methods, and computer program products for providing a customer network in which customers are incentivized to “opt-in” to a marketing program. For example, the invention builds a network of customers, collects and stores customers' demographic information, compiles mailing lists based on list purchasers' requested demographic criteria, sells the compiled mailing lists to list purchasers, and compensates those customers included on the mailing lists.

REFERENCES:
patent: 2003/0033237 (2003-02-01), Bawri
patent: 2008/0296370 (2008-12-01), Khandelwal et al.
U.S. Appl. No. 11/740,130.

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