Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2008-07-10
2011-12-06
Lemieux, Jessica (Department: 3693)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
08073732
ABSTRACT:
Embodiments of the invention relate to systems, methods, and computer program products for providing a customer network in which customers are incentivized to “opt-in” to a marketing program. For example, the invention builds a network of customers, collects and stores customers' demographic information, compiles mailing lists based on list purchasers' requested demographic criteria, sells the compiled mailing lists to list purchasers, and compensates those customers included on the mailing lists.
REFERENCES:
patent: 2003/0033237 (2003-02-01), Bawri
patent: 2008/0296370 (2008-12-01), Khandelwal et al.
U.S. Appl. No. 11/740,130.
Allison Thayer
Banerjee Sudeshna
Ghosh Debashis
Joa David
Krein Mark
Bank of America Corporation
Edwards James C.
Lemieux Jessica
Moore & Van Allen PLLC
Springs Michael A.
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