Data processing: database and file management or data structures – Database and file access – Preparing data for information retrieval
Reexamination Certificate
2006-06-21
2010-10-12
Jalil, Neveen Abel (Department: 2165)
Data processing: database and file management or data structures
Database and file access
Preparing data for information retrieval
C705S014400, C705S014550, C705S014580
Reexamination Certificate
active
07814106
ABSTRACT:
A method of facilitating delivery of advertising to users of mobile computing platforms is disclosed. A geographic database contains data entities that represent geographic features, such as roads, located in a geographic region. Advertising zones are defined within the geographic region. Associated with at least some of the data entities that represent geographic features are data that indicate in which of the advertising zones the represented geographic feature is located. Advertisers are allowed to associate advertising messages with the advertising zones. Users of mobile computing platforms are provided with geographically-related services that use the geographic database. As a user of a mobile computing platform travels in the geographic region, the location of the mobile computing platform is determined. The user of the mobile computing platform is provided with the advertising message associated with the advertising zone in which the mobile computing platform is determined to be located.
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Casino Roy
Dougherty Christopher
Guido Matthew A.
Abel Jalil Neveen
Kozak Frank J.
Navteq North America, LLC
Schoedel Lisa M.
Shutter Jon D.
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