Application modification based on feed content

Details Application modification based on feed content Application modification based on feed content

2006-10-23

2009-12-08

Desai, Rachna S (Department: 2176)

Data processing: presentation processing of document, operator i

Operator interface

On screen video or audio system interface

C715S722000

Reexamination Certificate

active

07631260

ABSTRACT:
A data format provides a mechanism to dynamically change the appearance of an application. During operation, the application obtains streaming feed data for presentation to a user. The feed data may be formatted according to a Really Simple Syndication (RSS) data format. The application detects, within the feed data, branding extensions that identify branding content to be displayed concurrently with channel data and content items when a user selects a channel defined by the feed data. The application detects a user selection of the channel defined by the feed data, and in response, references the branding extensions to obtain and display the branding content within a display region of the application that is separate from the content presentation region of the application for display of content items defined within the feed data.

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“RSS FEED.” http://en.wikipedia.org/wiki/RSS—(file—format).
International Search Report mailed Oct. 21, 2008 in counterpart International Application Serial No. PCT/US2007/082301.

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