Motion video signal processing for recording or reproducing – Local trick play processing – With randomly accessible medium
Reexamination Certificate
2004-12-14
2008-10-21
Nguyen, Huy T (Department: 2621)
Motion video signal processing for recording or reproducing
Local trick play processing
With randomly accessible medium
C386S349000
Reexamination Certificate
active
07440674
ABSTRACT:
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
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Deitrich Robert F.
Eldering Charles A.
Lustig Herbert M.
Plotnick Michael A.
Ryder Douglas J.
Carlineo, Spicer & Kee, LLC
Nguyen Huy T
Prime Research Alliance E, Inc.
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