Advertisement platform, system for playing advertisement and...

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Reexamination Certificate

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Details

C705S035000

Reexamination Certificate

active

07921034

ABSTRACT:
The present invention discloses an Advertisement Platform (ADP), including an ADP Switch Point (ADP-SP), a voice playing unit and a service logic supporting unit; wherein the ADP-SP connects a call from a calling LS or an MS and initiates an advertisement service call to the service logic supporting unit; upon receiving the advertisement service call from the ADP-SP, the service logic supporting unit returns advertisement service instruction to the ADP-SP after parsing the advertisement service call; upon receiving the advertisement service instruction returned by the service logic supporting unit, the ADP-SP instructs the voice playing unit to play a ring back tone which includes advertisement according to the advertisement service instruction and connects a voice channel used for the voice playing unit playing advertisement with the calling voice channel or the MS voice channel. The present invention also discloses a system and method for playing advertisement.

REFERENCES:
patent: 2006/0109969 (2006-05-01), Oh
patent: 2007/0116251 (2007-05-01), Seo
patent: 1294811 (2001-05-01), None
patent: 1523904 (2004-08-01), None
patent: 1540901 (2004-10-01), None
patent: WO-2004/056140 (2004-07-01), None
patent: WO-2005/009015 (2005-01-01), None
Chinese Office Action for Application No. 100518218C, dated Jul. 22, 2009. (Abstract Only).
International Preliminary Report on Patentability for Application No. PCT/CN2006/000970, dated Aug. 11, 2006.

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