Data processing: database and file management or data structures – Database design – Database and data structure management
Reexamination Certificate
2011-03-22
2011-03-22
Abel-Jalil, Neveen (Department: 2165)
Data processing: database and file management or data structures
Database design
Database and data structure management
C704S009000
Reexamination Certificate
active
07912868
ABSTRACT:
An advertisement placement method and system for relating an advertisement to a dataset based on a trainable semantic vector (TSV) associated with the dataset and respective semantic representations of the advertisements. The trainable semantic vector associated with the dataset is generated based on at least one data point included in the dataset and known relationships between predetermined data points and predetermined categories. A comparison process is performed to determine a similarity between the trainable semantic vector associated with the dataset and the semantic representation associated with each of the plurality of advertisements. The system selectively relates one or more of the advertisements with the dataset based on a result of the comparison process. The selected advertisement or advertisements may be displayed with the dataset.
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Calistri-Yeh Randall Jay
Forrester Maurice J.
Howatt Mary Louise
Mah Clinton P.
McKenna Mary E.
Abel-Jalil Neveen
Chbouki Tarek
McDermott Will & Emery LLP
Textwise LLC
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