Illumination – With container
Patent
1992-07-29
1993-09-07
Dority, Carroll B.
Illumination
With container
40544, 362104, 362125, 362191, 362800, F21V 3300
Patent
active
052435040
ABSTRACT:
A sales promotion system and method is provided for attracting consumer attention to each individual article of a plurality of articles being sold and which are typically arranged on a store shelf. Each of the items to be sold has its own blinking light circuit arranged at a display surface of the product. Preferably, the display surface is a front surface or side surface of a box or package containing the item being sold. A light such as an LED driven by the blinking circuit protrudes through an aperture in the display surface. The blinking circuit blinks for a period of time sufficiently long to permit the items to be sold from the store shelf. Thereafter, the purchaser of the item, after opening the package, may remove the blinking circuit and wear the blinking circuit as a promotional button or the like. Preferably all of the plurality of items on the store shelf have their respective display surfaces positioned toward potential consumers so that a group of blinking lights, each blinking at a different time, attracts the consumer. With the invention, the blinking lights are placed inside the box at the display surface when the item is originally being packaged within the box. A thin plastic film may then seal the box over the blinking LEDs prior to shipment. The blinking lights are activated prior to shipment.
REFERENCES:
patent: 4209824 (1980-06-01), Kaufman
patent: 4215388 (1980-07-01), Reimann
patent: 4231079 (1980-10-01), Heminover
patent: 4975809 (1990-12-01), Ku
patent: 5019438 (1991-05-01), Rapisarda
patent: 5143439 (1992-09-01), Lewis et al.
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