Targeted video advertising

Details Targeted video advertising Targeted video advertising

2010-10-04

2011-12-13

Frech, Karl D (Department: 2887)

Registers

Systems controlled by data bearing records

Mechanized store

C705S034000

Reexamination Certificate

active

08074882

ABSTRACT:
A computer-implemented method of providing targeted video promotional material includes transmitting a promotional item for display on a video terminal, determining whether the promotional item was skipped, and updating a profile corresponding to the promotional item or a viewer of the promotional item based on whether or not the promotional item was skipped.

REFERENCES:
patent: 7806329 (2010-10-01), Dmitriev et al.
patent: 2003/0149621 (2003-08-01), Shteyn
patent: 2004/0030599 (2004-02-01), Sie et al.
patent: 2004/0133909 (2004-07-01), Ma
patent: 2004/0230994 (2004-11-01), Urdang
patent: 2005/0097599 (2005-05-01), Plotnick et al.
European Communication for Application No. EP 07 844 355.3, dated Dec. 27, 2010, 7 pages.
European Search Report for Appln No. EP 07844355.3, dated Nov. 10, 2010, 3 pages.

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