Method and system for providing advertising to select...

Details Method and system for providing advertising to select... Method and system for providing advertising to select...

2008-07-30

2011-11-15

Havan, Thu Thao (Department: 3695)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S035000

Reexamination Certificate

active

08060403

ABSTRACT:
In accordance with one embodiment, a system and method for providing advertising to select consumers using payroll data includes a process for providing advertising to select consumers using payroll data whereby one or more advertisements and/or marketing devices are distributed to a given consumer based, at least in part, on data representing financial information about the given consumer obtained from a payroll system and/or payroll service. The one or more advertisements and/or marketing devices are distributed to the given consumer through the payroll system and/or payroll service and, in some instances; the one or more advertisements and/or marketing devices are distributed to the given consumer as printed and/or electronic attachments to the given consumer's paycheck and/or payroll account.

REFERENCES:
patent: 2006/0111990 (2006-05-01), Cohen et al.
patent: 2006/0212354 (2006-09-01), Wolf et al.

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