Registers – Records – Conductive
Reexamination Certificate
2006-05-19
2010-06-22
Hess, Daniel A (Department: 2876)
Registers
Records
Conductive
C235S487000
Reexamination Certificate
active
07740179
ABSTRACT:
The subject invention provides a means of automatically detecting and recording a person's use of magazines, i.e. printed media exposure, for the purpose of market research. The present invention comprises one or more electrically conductive marker regions applied to certain specific locations on one or more magazine pages. In one general embodiment, the presence and relative separation of the marker regions are detected by a capacitive sensors and electronic device that stores, processes and communicates the data wirelessly to an external device. In another embodiment, a passive chip less tag is used to indirectly measure the change in conductivity of the conductive regions caused by prolonged exposure to air or light. Exemplary methods are described for acquiring readership and exposure data using the present invention.
REFERENCES:
patent: 4659314 (1987-04-01), Weinblatt
patent: 4661847 (1987-04-01), Weinblatt
patent: 4726771 (1988-02-01), Weinblatt
patent: 4781596 (1988-11-01), Weinblatt
patent: 4939326 (1990-07-01), Weinblatt
patent: 4992867 (1991-02-01), Weinblatt
patent: 5019679 (1991-05-01), Weinblatt
patent: 5214409 (1993-05-01), Beigel
patent: 5234345 (1993-08-01), Weinblatt
patent: 5483276 (1996-01-01), Brooks et al.
patent: 5689238 (1997-11-01), Cannon, Jr. et al.
patent: 5963134 (1999-10-01), Bowers et al.
patent: 6037879 (2000-03-01), Tuttle
patent: 6232870 (2001-05-01), Garber et al.
patent: 6600419 (2003-07-01), Barritz
patent: 6834251 (2004-12-01), Fletcher
patent: 6860422 (2005-03-01), Hull et al.
patent: 6958710 (2005-10-01), Zhang et al.
patent: 7000834 (2006-02-01), Hind et al.
patent: 7129840 (2006-10-01), Hull et al.
patent: 7175082 (2007-02-01), Hoshina
patent: 7316347 (2008-01-01), Poor
patent: 7341196 (2008-03-01), Sandrini et al.
patent: 2002/0008623 (2002-01-01), Garber et al.
patent: 2002/0107727 (2002-08-01), Traub
patent: 2002/0113707 (2002-08-01), Grunes et al.
patent: 2002/0139848 (2002-10-01), Catan
patent: 2002/0180588 (2002-12-01), Erickson et al.
patent: 2003/0005430 (2003-01-01), Kolessar et al.
patent: 2003/0041303 (2003-02-01), Milton
patent: 2003/0117281 (2003-06-01), Sriharto et al.
patent: 2003/0122708 (2003-07-01), Percy et al.
patent: 2003/0163287 (2003-08-01), Vock et al.
patent: 2003/0171833 (2003-09-01), Crystal et al.
patent: 2004/0015399 (2004-01-01), Maggio
patent: 2004/0054627 (2004-03-01), Rutledge
patent: 2004/0061994 (2004-04-01), Kerr et al.
patent: 2004/0080452 (2004-04-01), Percy et al.
patent: 2005/0035857 (2005-02-01), Zhang et al.
patent: 2005/0040230 (2005-02-01), Swartz et al.
patent: 2005/0093698 (2005-05-01), Sakamoto et al.
patent: 2005/0116047 (2005-06-01), Lu et al.
patent: 2005/0201826 (2005-09-01), Zhang et al.
patent: 2005/0272015 (2005-12-01), Jensen et al.
patent: 2005/0272016 (2005-12-01), Jensen et al.
patent: 2005/0272017 (2005-12-01), Neuhauser et al.
patent: 2005/0272018 (2005-12-01), Crystal et al.
patent: 2005/0272019 (2005-12-01), Crystal et al.
patent: 2006/0029296 (2006-02-01), King et al.
patent: 2006/0043177 (2006-03-01), Nycz et al.
patent: 2006/0071774 (2006-04-01), Brown et al.
patent: 0525947 (1993-02-01), None
patent: 0408348 (1995-02-01), None
PCT International Search Report and Written Opinion dated Nov. 6, 2007.
Baer et al., “Objective Means of Determining Magazine Readership,” Final Report, SRI International, Jul. 1982.
Schreiber et al., “Electro-mechanical Devices for Recording Readership: Report of a Development Project,” 1983.
Douglas et al., “The Magazine Meter—1995: A Report of the Watch Meter System,” Readership Research: Theory and Practice, Proc. of the Fourth Intl. Symp., 1988.
Fletcher Richard
Mattlin Jay
Chadbourne & Parke LLP
Hanchuk Walter G.
Hess Daniel A
Mediamark Research, Inc.
Savusdiphol Paultep
LandOfFree
System and method for RFID-based printed media reading... does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with System and method for RFID-based printed media reading..., we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method for RFID-based printed media reading... will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-4250853