Viral advertising for interactive services

Details Viral advertising for interactive services Viral advertising for interactive services

2005-03-11

2010-02-16

Kelley, Christopher (Department: 2424)

Interactive video distribution systems

Program, message, or commercial insertion or substitution

Specific to individual user or household

C725S032000, C725S042000, C725S045000, C725S046000

Reexamination Certificate

active

07665107

ABSTRACT:
The subject invention provides a unique system and method that facilitates propagating selected advertisements among users of interactive services. Interactive service users can be targeted for specific types of advertisements for particular products or services. When a user selects at least one advertisement for more detailed viewing, the advertisement can be distributed to or shared with one or more other users. These other users may be part of the original user's social network. Thus user-selected advertisements can be shared among users who are familiar with each other's current or future interests. In some cases, user-selected advertisements can replace system-selected advertisements. As a result, advertisers can benefit from increased exposure of and interest in their advertisements.

REFERENCES:
patent: 2002/0184630 (2002-12-01), Nishizawa et al.
patent: 2004/0194130 (2004-09-01), Konig et al.
patent: 2005/0283791 (2005-12-01), McCarthy et al.
patent: 2006/0010470 (2006-01-01), Kurosaki et al.
patent: 2006/0059518 (2006-03-01), Czuchry et al.
patent: 2006/0218576 (2006-09-01), Johnson et al.
patent: 2008/0059997 (2008-03-01), Plotnick et al.
patent: 2008/0256583 (2008-10-01), Liwerant et al.

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