Content replacement in electronically-provided archived...

Data processing: presentation processing of document – operator i – Presentation processing of document

Reexamination Certificate

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C715S234000

Reexamination Certificate

active

07831898

ABSTRACT:
A document, publication or a portion of a publication containing collateral information (e.g. advertisements) is delivered in electronic form, preferably appearing electronically as it appears in traditional printed form. Collateral information associated with the document, publication or portion of the publication is dynamically replaced, enabling the user to potentially receive more useful and relevant information and enabling the publisher to potentially generate new revenue from the replaced collateral information.

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Deng, J., et al., “Local web advertisement through dynamic active proxy,”IEEE International Conference on Multimedia and Expo., Jul. 30-Aug. 2, 2000, ISBN: 0 7803 6536 4, vol. 2, 1183-1186.
Mazur, L., “When next for the banner ad?,”Internet Business Magazine Ltd., Jul. 2000, ISSN. 1366-2821, 78-83.
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