Search result ranking based on trust

Data processing: database and file management or data structures – Database design – Data structure types

Reexamination Certificate

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Details

C709S245000

Reexamination Certificate

active

07603350

ABSTRACT:
A search engine system provides search results that are ranked according to a measure of the trust associated with entities that have provided labels for the documents in the search results. A search engine receives a query and selects documents relevant to the query. The search engine also determines labels associated with selected documents, and the trust ranks of the entities that provided the labels. The trust ranks are used to determine trust factors for the respective documents. The trust factors are used to adjust information retrieval scores of the documents. The search results are then ranked based on the adjusted information retrieval scores.

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Zoltan Gyongyi et al. Combating Web Spam with TrustRank, 2004, pp. 576-587, (http://portal.acm.org/citation.cfm?id=1316689.1316740&coll=&dl=).
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R. Guha, Open Rating Systems, WayBackMachine—Mar. 22, 2005, (http://web.archive.org/web/20050322033341/http://www.w3.org/2001/sw/Europe/events/foaf-galway/papers/fp/open—rating—systems/wot.pdf).
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