System and method for toy adoption marketing

Amusement devices: toys – Having light-or sound-responsive switch or control

Reexamination Certificate

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Details

C715S706000

Reexamination Certificate

active

07442108

ABSTRACT:
A method provides a virtual presentation and includes, on a website, validating a registration code associated with a toy; responsive to said validating, providing a virtual replica of the toy on the website; and providing content that allows obtaining virtual currency on the website when at least one of the following occurs: the registration code is validated on the website, validating an additional registration code, visiting the website on a periodic basis, playing with the virtual replica of the toy on the website, and playing a game with another virtual replica of a different toy that is present on the website. The method also provides content that allows purchasing one or more virtual food items using the virtual currency; subsequent to said validating, providing content that allows feeding the virtual replica of the toy with the food purchased with the virtual currency; and displaying available virtual currency associated with the virtual replica of the toy.

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