Profiling and identification of television viewers

Details Profiling and identification of television viewers Profiling and identification of television viewers

2007-08-21

2007-08-21

Miller, John (Department: 2623)

Interactive video distribution systems

Use surveying or monitoring

C725S014000, C725S046000

Reexamination Certificate

active

09998979

ABSTRACT:
Profiling a television viewer by monitoring and processing, locally at a television viewing environment, the viewer's interactivity (e.g., via a remote control unit) with the television viewing environment. Generating one or more profiles for each viewer based on one or more of the multitude of interactions of each viewer and on, in general, the viewing habits and preferences of the viewer. Automatically and reliably, detecting or inferring at a particular time, which specific individual or individuals, are actually interacting with the TV in household comprising more than one individual. Such viewer identification and profile generation can be used to facilitate the delivery of targeted content, including targeted advertising.

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