Telephone call initiation through an on-line search

Data processing: presentation processing of document – operator i – Operator interface – On-screen workspace or object

Reexamination Certificate

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Details

C715S733000, C715S846000, C379S093230, C705S014270, C705S026640

Reexamination Certificate

active

10821467

ABSTRACT:
There are disclosed methods and apparatus for telephone call initiation through an on-line search. A search response includes at least one hit corresponding to a search request, an ad having a dial link, and instructions for triggering a multi-leg phone call with a merchant phone number associated with the dial link and a user phone number. The dial link has a display portion. The search response is displayed, and the dial link is activated. A call trigger is generated in accordance with the instructions in the search response. The call trigger is for initiating a multi-leg phone call with the user phone number and the merchant phone number.

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