Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2006-08-01
2006-08-01
Jeanty, Romain (Department: 3623)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
07085733
ABSTRACT:
A game system which is operable to update advertisements that are displayed when a game program is executed. The system stores a game program in a memory, receives (i.e., downloads), at predetermined times of operation, for example, on each new day the game program is executed or each time the game program is executed, updated advertising data that relates to at least one advertisement, stores the received advertising data in the memory, executes the game program stored in the memory, and outputs during the execution of the game program display data which corresponds to the stored advertisement data in accordance with the game program code. Further, instead of downloading new advertisements, plural advertisements may be prestored with the game program and only advertisement selection codes are downloaded to update the advertisements that are displayed when the game program is executed.
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Claria Company Information and Claria Products and Services, www.claria.com.
“Ads Begin To op Up IN CD-ROMs, Games; Ads begin in Video & Games and CD-ROM” discloses the idea of displaying advertising on consumer video games; Mar. 1995; Billboard; Dialog.
Byrne “Getting the message across”, Jul. 1994; Business Mexico v4n7 pp. 8-11; Dialog file 15, Accession No. 00894219.
Frommer William S.
Frommer & Lawrence & Haug LLP
Jeanty Romain
Presson Thomas F.
LandOfFree
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