Methods and systems for creating models for marketing campaigns

Details Methods and systems for creating models for marketing campaigns Methods and systems for creating models for marketing campaigns

2006-02-28

2006-02-28

Reagan, James A (Department: 3621)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S001100, C705S002000, C705S003000, C705S007380, C705S027200, C705S014270, C705S026640, C705S077000, C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C707S793000, C235S375000, C235S380000, C235S381000, C235S383000, C463S025000, C370S352000

Reexamination Certificate

active

07006979

ABSTRACT:
Methods and systems for increasing efficiency of a marketing campaign are disclosed. The method uses a system including a database containing customer demographic data and includes the steps of building models of predicted customer profiles and generating scores for prospective customers in the database based on predicted customer profiles.

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