Interactive video distribution systems – Program – message – or commercial insertion or substitution
Reexamination Certificate
2006-05-02
2006-05-02
Grant, Christopher (Department: 2611)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
C725S022000, C725S034000, C725S035000, C725S036000
Reexamination Certificate
active
07039931
ABSTRACT:
A method of analyzing multi-market broadcasts of commercial advertisements, has unique identifiers are assigned to a plurality of expected commercial advertisements, information regarding the plurality of expected commercial advertisements and respective unique identifiers is recorded in a computer database, electronic detections of a plurality of actual market-broadcast instances of a commercial advertisement are received, which comprise a plurality of broadcast markets, information regarding the detections is recorded in a computer database, related ones of the plurality of actual market-broadcast instances of the commercial advertisement is recorded in a computer database, which comprising a plurality of broadcast markets, information regarding a plurality of multi-market broadcast orders of commercial advertisements is recorded in a computer database, and related ones of the actual market-broadcast instances of the commercial advertisement are associated with a related multi-market broadcast order for said commercial advertisement in a computer database, where the multi-market broadcast order comprises the plurality of broadcast markets.
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Grant Christopher
Hanley Flight & Zimmerman LLC
Huynh Son P.
Nielsen Media Research, Inc.
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