Method for transacting an advertisement transfer

Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive

Reexamination Certificate

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Details

C705S014270, C705S026640, C705S027200, C705S037000, C705S400000

Reexamination Certificate

active

07072853

ABSTRACT:
A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual potential customer; and which is directed to the creation of a mechanism from the vantage of an Internet site that is being visited. It should be appreciated that this must include the participation of other entities in the Internet (such as distributors, clients, intermediary agencies, etc.). The method is for transacting an advertisement transfer, from an advertisement distributor to a visitor, the method including, upon the occurrence of a visitor visitation at a communications node, the communication node performing the steps of: constructing a visitor profile; broadcasting the profile to at least one distributor; collecting responses from the at least one distributor; selecting a response from the at least one responding distributor; contracting, between the node and the at least one distributor of the selected response, a transference of an advertisement from the distributor to the visitor; and effecting a transfer of the advertisement to the visitor.

REFERENCES:
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Laurie Flynn, “Goto.com's Search Engine, the Highest Bidder Shall Be Ranked First”, Business/Financial Desk: Mar. 16, 1998.
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Nelson Wang, “Auctioning of Ad Space Gets Boots With Successful Launch of Site”: Mar. 02, 1999.

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