Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2006-05-16
2006-05-16
Champagne, Donald L. (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
Reexamination Certificate
active
07047209
ABSTRACT:
A method for presenting advertising in an interactive service provided on a computer network, the service featuring applications which include pre-created, interactive text/graphic sessions is described. The method features steps for presenting advertising concurrently with service applications at the user terminal configured as a reception system. In accordance with the method, the advertising is structured in a manner comparable to the service applications enabling the applications to be presented at a first portion of a display associated with the reception system and the advertising presented at a second portion. Further, steps are provided for storing and managing advertising at the user reception system so that advertising can be pre-fetched from the network and staged anticipation of being called for presentation. This minimizes the potential for communication line interference between application and advertising traffic and makes the advertising available reception system so as not to delay presentation of the service applications. Yet further the method features steps for individualizing the advertising supplied to enhance potential user interest by providing advertising based on a characterization of the user as defined by the users interaction with the service, demographics and geographical location. Yet additionally, advertising is provided with transactional facilities so that users can interact with it.
REFERENCES:
patent: 4525779 (1985-06-01), Davids et al.
patent: 4552349 (1985-11-01), Loos et al.
patent: 4575579 (1986-03-01), Simon et al.
patent: 4688167 (1987-08-01), Agarwal
patent: 4805134 (1989-02-01), Calo et al.
patent: 4873662 (1989-10-01), Sargent
Alber, Antone F.,Videotex/Teletext, Principles and Practices,McGraw-Hill, New York (1985).
Horton, Cleveland,IBM, Sears shooting for '88 entry; New life for videotext, Advertising Age(from database), Apr. 6, 1987.
Forman, Ellen,Surge seen for electronic shopping, Women's Daily Wear(from database), May 21, 1987.
Ballinger, Jerrold,Trintex Signs up 42 Advertising Clients; Is Hoping for Launch in Early '88, VP Says, DM News(from database), Jun. 1, 1987.
Horton, Cleveland,Big Advertisers link to videotext venture, Advertising Age(from database), Jun. 15, 1987.
Markowitz, Arthur,Trintex interactive videotext service will feature magazine-type format, Discount Store News(from Database), Jun. 22, 1987.
Trintex to Aim On-Line Ads at Demographic Segments, The American Banker(from database), Jun. 30, 1987.
Inside Trintex, Technology&Operations supplement, Women'Daily Wear(from database), Sep. 8, 1987.
Kiley, David,Trintex: Videotex Gets Personalized, ADWEEK(from database), Oct. 12, 1987, Eastern Edition.
Mace, Scott,Trintex System Offers Access to Variety of Consumer Services, InfoWorld(from database), Nov. 30, 1987.
Gecsei, Jan,The Architecture of Videotex Systems, Prentice-Hall(1983) (from database), pp. 1-242.
Caplinger, Michael, “An Information System Based on Distributed Objects”, OOPSLA '87 Proceedings.
Schatz, Bruce, “Telesophy: A System for Manipulating the Knowledge of a Community”, 1987 IEEE.
Christodoulakis, S., “The Multimedia Object Presentation Manager of MINOS: A Symmetric Approach”, ACM SIGMOD Conf. 1986.
Christodoulakis, S., “The Issues in the Architecture of a Document Archiver Using Optical Disk Technology”, 1985 ACM.
Christodoulakis, S., “Multimedia Document Presentation, Information Extraction, and Document Formation in MINOS: A Model and A System” 1986 ACM.
Sigel, Efrem, “The Future of Videotext”, 1983, Knowledge Industry Publications, Inc., White Plains NY and London.
Appleman Kenneth H.
Bellar Mel
Bidwell Alexander W.
Cohen Robert D.
Filepp Robert
Champagne Donald L.
Connolly Bove & Lodge & Hutz LLP
International Business Machines
Lefeve Douglas
LandOfFree
Method for presenting advertising in an interactive service does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Method for presenting advertising in an interactive service, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Method for presenting advertising in an interactive service will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-3601713