Marketing selection optimization process

Details Marketing selection optimization process Marketing selection optimization process

2006-07-11

2006-07-11

Jeanty, Romain (Department: 3623)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

C705S028000, C705S029000, C705S035000

Reexamination Certificate

active

07076442

ABSTRACT:
A market selection optimization method comprising the steps of assigning product offers to consumers in the presence of multiple constraints, such that each consumer is assigned at least one product offer; determining a difference in expected profitability associated with the assigned product offer and a different product offer for each consumer; sorting the consumers according to the respective difference in expected profitabilities associated with the product offers; and reassigning the product offers to the sorted consumers in accordance with the respective difference in expected profitabilites. The result of this process is a selection of marketing offers that optimizes expected revenues.

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Helen et al “(Are some customers better than others? (Evaluating customer profitability))” Jun. 1992; Lotus, V8, n6, p69(4); Dialog file 275, Accession No. 01520010.

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