Universal display media exposure measurement

Details Universal display media exposure measurement Universal display media exposure measurement

2005-10-25

2005-10-25

Tweel, John (Department: 2636)

Communications: electrical

Miscellaneous

C340S905000, C455S517000

Reexamination Certificate

active

06958710

ABSTRACT:
Systems, methods and devices for gathering data concerning exposure of predetermined survey participants to billboards are provided. A portable transmitter is arranged to transmit a signal containing survey participant data, and a receiver located proximately to the billboard serves to receive the signal transmitted by the transmitter.

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patent: 5612741 (1997-03-01), Loban et al.
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patent: 5923252 (1999-07-01), Sizer et al.
patent: 6252522 (2001-06-01), Hampton et al.
patent: 6484148 (2002-11-01), Boyd

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