Data processing: database and file management or data structures – Database design – Data structure types
Reexamination Certificate
1999-04-12
2003-02-18
Homere, Jean R. (Department: 2173)
Data processing: database and file management or data structures
Database design
Data structure types
C707S793000, C707S793000, C709S201000, C709S217000, C709S249000, C709S250000, C396S002000
Reexamination Certificate
active
06523034
ABSTRACT:
BACKGROUND OF THE INVENTION
The present invention relates generally to increasing traffic on an electronic site of a system of networked computers. More particularly, the present invention provides a technique including a method and system for increasing a number of users to a selected electronic messaging site by way of personalized user information. The invention will generally be illustrated using a wide area network of computers such as the Internet, but it should be recognized that the invention has a much broader range of applicability. For example, the invention can be applied to other types of networks where a physical geographic location is coupled to an electronic medium.
Merchants have always attempted to find ways to lure shoppers to their stores, establishments, and the like, which are often fixed in physical space (e.g., stores, open markets) at a specific geographic location. In particular, merchants placed advertisements in daily newspapers to lure these shoppers to their stores. Merchants also provided shoppers' with coupons, special discounts, and bonus points as ways to attract shoppers. In some cases, merchants have even provided special events such as live music, carnivals, magicians, celebrities, and the like as other ways of luring shoppers. Free products such as food, novelty items, and the like have also been used to lure shoppers to the merchant's place. All of these ways have been somewhat successful with conventional merchants that provide their goods or services for display at a physical location.
Shoppers are now using computers for purchasing goods, which are delivered to the shopper's home. In particular, shoppers are purchasing goods and even services from merchants using a world wide area network of computers, commonly known as the Internet. The Internet is an international “super-network” connecting together millions of individual computer networks and computers, workstations, and the like. Although the Internet is widely know for one of its ways of presenting information through the World Wide Web (herein “Web”), there are many other services currently available based upon the general Internet protocols and infrastructure.
The Web is generally easy to use for people with little knowledge about computers. Information on the Web can be presented on electronic “pages” made of graphics and text that contain “links” to other pages either within the same set of data files (i.e., Web site) or within data files located on other computer networks. Users often access information on the Web using a “browser” program. The browser program processes information from Web sites and displays the information using graphics, text, sound, and animation. Accordingly, the Web has become a popular medium for advertising goods and services directly to shoppers.
With the increasing popularity of the Internet, many merchants have flocked to it in an attempt to sell goods and services using an electric medium in the form of the Web site, which can be accessed by computers that are coupled to each other over a wide area network, i.e., Internet. As merely an example, a potential purchaser of a text book can now purchase such book using a service on the Internet from a company called Amazon.com in Seattle, Wash., as well as others. Customers can also purchase goods from auction houses such as those called eBay.com of California and others. Although some success has been achieved using the electronic medium, many drawbacks still exist.
For example, electronic Web pages are often easy to create so electronic Web sites on the Internet have increased dramatically in quantity. Accordingly, it is increasingly more difficult for merchants to lure potential customers to their Web sites because of the sheer number and complexity of Web sites. Additionally, merchants have had difficulty building goodwill and/or awareness of their Web sites, also due to the sheer number of Web sites. In some cases, there are so many Web sites that it is almost impossible or impractical to identify a good to be purchased even with conventional search engines, which often find thousands of potential sites to visit. Accordingly, it would be desirable to find a way to lure a potential user to a selected Web site in a more targeted manner. This limitation is also shared by non-merchant Web sites that seek to increase their viewership in order to increase their advertising revenues.
From the above, it can be seen that a more efficient way of increasing traffic to a selected Web site is highly desirable.
SUMMARY OF THE INVENTION
According to the present invention, a technique for increasing traffic to an electronic site is provided. In an exemplary embodiment, the present invention uses personalized information, which is placed on a Web site, to increase the number of users to the Web site. The personalized information is provided using one of a plurality of public media transmission devices, which are placed in commercial locations.
In a specific embodiment, the present invention provides a method for increasing traffic on an electronic site, e.g., Web site. In particular, the method increases a quantity (e.g., 3 or more, 4 or more, 5 or more) of users to an electronic on-line messaging site from off-line traffic. The method includes capturing user information (e.g., an image, a voice, a finger print, a retinal scan, a three dimensional scan, and a hologram) from a public media transmitting device, which is coupled to a wide area network of computers. The method also outputs an address location to a user of a communication function through the public media transmitting device. The method also accesses the address location through one of the plurality of a computers. Accordingly, the present method increases on-line traffic using off-line traffic.
In an alternative embodiment, the present invention provides a method for increasing a quantity of hits to a selected electronic messaging site such as a Web site. The method includes capturing user information from a user through a public media transmitting device, which is coupled to a wide area network of computers. The method also includes outputting an address location to the user of the communication function through the public media transmitting device. The method also includes accessing the address location through one of the plurality of a computers to use the user information. Some of the advantages of this method are shown below.
Numerous advantages exist using the present invention over conventional techniques. In one or more embodiments, the present invention provides an output that includes address information, which is easy to access since it can be in the form of a hard copy (e.g., photograph, card, lenticular lens card) or electronic mail. Accordingly, complex URL address locations need not be memorized but merely referenced on the hard copy or electronic mail by the user. The present invention also provides a hard copy or electronic copy that can be distributed to a wide number of potential users. This distribution allows a possibility of more potential users to access the electronic site. Furthermore, the electronic messaging site has personalized user information such as the user's photograph, which was captured by the public media device. The personalized information lures the user to the electronic messaging site. The present invention can also provide a single Web site, which has personalized information. This Web site can eventually become a community or the like for Web users, which further increases traffic to the Web site. Depending upon the embodiment, one or more of these advantages may be available.
These and other embodiments of the present invention, as well as its advantages and features, are described in more detail in conjunction with the text below and attached.
REFERENCES:
patent: 5539453 (1996-07-01), David et al.
patent: 5574511 (1996-11-01), Yang et al.
patent: 5587740 (1996-12-01), Brennan
patent: 5623581 (1997-04-01), Attenberg
patent: 5696995 (1997-12-01), Huang et al.
patent: 5761071 (1998-06-01)
Foster David
Hoyt Timothy
Homere Jean R.
Photerra Inc.
Townsend and Townsend / and Crew LLP
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