Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2001-02-28
2003-09-23
Stamber, Eric W. (Department: 2162)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C705S001100, C705S014270, C463S040000, C463S041000, C463S042000
Reexamination Certificate
active
06625578
ABSTRACT:
FIELD OF THE INVENTION
The present invention relates to playing card and board games over a communications network and, in particular, to controlled displaying of advertisements on one or more computer screens.
BACKGROUND OF THE INVENTION
The Internet is being accessed by users for a variety of objectives including to socially and competitively interact with others as a form of entertainment. The playing of card and board games over the Internet (on-line games) enables players to enjoy the game with others who may reside at distant locations from each other, as well as permit them to chat while playing the game.
In some cases, each player is charged a direct fee for playing the on-line card and board game. This fee can have the effect of reducing the number of players who would otherwise want to play these on-line games. As with some other forms of entertainment, advertising of products and services has been used to limit or eliminate fees that might be charged to users or viewers in order to financially support the particular entertainment, such as television programs. In essence, the entity intended to be benefitted by the advertising assumes the costs associated with providing the entertainment service.
Typically, control over display of the advertisement is exclusively the domain of the presenter of the advertisement. That is, the viewer or user cannot initiate the start or terminate the advertisement provided by a particular media channel. The user or viewer could switch to another media channel or turn off the media channel having the advertisement in order to terminate the advertisement to that particular viewer. However, returning to the media channel having the advertisement would still result in its presentation until the entity responsible for the advertisement terminated it.
Advertisements are currently provided using the Internet. This on-line advertising includes display of advertisements at the same time other information is being displayed. Such advertisements are provided, for example, along the border(s) of the computer screen. Additionally, advertisements are displayed when playing on-line games. When playing a question and request-for-answer on-line game, it is known to interrupt the series of questions that are presented on the computer screen with an advertisement that continues for a predetermined time period and then further questions are posed for the player's response.
Even though on-line advertising is presently occurring, in light of the circumstances involving multiple players playing the same card or board game, previous advertising protocols and presentations would not be optimum. When playing on-line card or board games, it is important that the advertising not be intrusive or interfere with the game playing. The advertisement should benefit those players who wish to take advantage of the advertisement, while reducing the effect on those players who have little or no interest in the particular advertisement.
SUMMARY OF THE INVENTION
In accordance with the present invention, a system and method for providing advertisements while on-line card and board games are being played are provided. The system includes a database server for storing information related to advertisements that are to be provided to the on-line players. The database server also maintains advertising data and other information related to the use of the advertisements. The information related to the advertisements includes a reference or universal resource locator (URL) that allows the system to access the advertisement having the particular URL when the advertisement is to be displayed or otherwise provided. In this way, the advertisements themselves need not be stored with the database server. The advertising data or other information includes advertising accounting or activity data. Such activity data relates to, for each advertisement, when it was provided to the player and what response, if any, the player made when the advertisement was presented.
The system can include a database controller that communicates with the database server. The database controller is able to input the advertisement-related information, including new, modified or otherwise updated advertisements that are expected to be presented to the players. Additionally, such a database controller could access the database server to obtain advertising data indicative of the results of the particular advertisement, including whether or not the advertisement was acted upon by the player, for example, requesting additional information concerning the product and/or service that was associated with the advertisement.
The system also includes at least one game server. The game server has ultimate control over the game being played by one or more client machines, which communicate with the game server. Preferably, the game server is responsible for a single game that it downloads or otherwise sends to the one or more client machines that have access or are linked with the particular game server. For example, the game server may control play of a card game and download game information including game graphics to the client machines that the players will use to play the particular on-line card game. Preferably, the communication links between the game server and the client machines include the Internet.
With respect to the communications between the database server and the game server, the system preferably includes an advertisement (ad) server that is responsible for advertising-related communications with the game server. In one embodiment, when the game server receives advertising information, it determines that it is not responsible for handling such received information. This advertising information is then received by the ad server which does assume responsibility for taking control thereof. Alternatively to this foregoing chain-type configuration for deciding on responsibility for the received advertising information, the game server could exercise overall control. When advertising is received, it recognizes this information and passes it on or otherwise utilizes the ad server in connection with taking the proper action or control over the advertising information. For example, the game server determines that information related to advertisements is being received from the database server and the game server passes this advertising-related information to the ad server for handling including appropriate communications with one or more client machines. When advertisement-related information including statistical data is transmitted from the client machines, such control and protocol options could be selected for handling the responsibility of such information, including having the ad server directly communicating with the client machines. The ad server could also perform all or some of the functions associated with the optional database controller.
Although the client machines can include different components for performing a variety of functions, each client machine typically includes a computer processor, computer memory, a terminal or display screen, and one or more input devices, such as a keyboard and/or a mouse. The client machine communicates with the game server, which is able to download the version of the card or board game associated with the particular game server. The on-line game downloaded to the client machine includes executable software for playing the card or board game, which commonly has software-generated game graphics presented on the computer display screen. During the playing of the on-line game by the player of the client machine, game elements or items are displayed on the computer display screen that are typically manipulatable or otherwise activated by the player in playing the card or board game. Eventually, a player using one of the client machines that is playing the card or board game causes a game finishing function or activity. Immediately upon detection of this game finishing function, the game server validates its occurrence and thereby enables each client machine to provid
Lappin Edward
Spaur Charles W.
Wisler James M.
Alvarez Raquel
Masque Publishing, Inc.
Sheridan & Ross P.C.
Stamber Eric W.
LandOfFree
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