Method for determining relevance to customers of an...

Details Method for determining relevance to customers of an... Method for determining relevance to customers of an...

2008-04-22

2008-04-22

Kim, Ahshik (Department: 2876)

Registers

Systems controlled by data bearing records

Mechanized store

C235S381000

Reexamination Certificate

active

07360698

ABSTRACT:
A method for determining relevance to customers of an advertisement for retail grocery items offered by a retailer. The method includes the steps of, for each item contained in the advertisement, creating an item promo group including non-ad items related to the advertised item. All items of the promo groups are then compared to a customer's purchase history data. The relevance of the advertised items is then quantified based on prior purchases by the customer of items contained in the corresponding promo groups.

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