Click fraud prevention

Details Click fraud prevention Click fraud prevention

2008-07-15

2008-07-15

Vu, Viet (Department: 2154)

Electrical computers and digital processing systems: multicomput

Remote data accessing

Accessing a remote server

C709S224000, C709S227000, C719S329000, C705S025000, C705S026640

Reexamination Certificate

active

07401130

ABSTRACT:
Methods, apparatuses, and articles of manufacture for detecting, by an agent trusted by a merchant and a search engine, a click on an advertisement displayed by the search engine, are described herein. The trusted agent may further determine that a transaction of the merchant associated with the displayed advertisement was completed and determine whether the completed transaction was resulted from the click. In some embodiments, the trusted agent may notify the merchant and the search engine of a billing event associated with the click, if the completed transaction was determined to be resulted from the click.

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patent: 2007/0022005 (2007-01-01), Hanna

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