Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2008-04-01
2008-04-01
Fischer, Andrew J. (Department: 3621)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C709S203000, C709S218000, C709S219000, C709S222000, C707S793000
Reexamination Certificate
active
07353184
ABSTRACT:
A system and method for customer-side market segmentation and categorization. This segmentation is done without disclosing sensitive private customer information to the business. A customer downloads a categorization module to a portable device (PDA, wireless cellular phone, etc.) or personal computer. A business defines a decision procedure corresponding to a set of defined customer categories. The business sends their rule set to the customer's device, which uses the rules and a set of stored customer-specific historical and demographic information to determine into which of the business-specific customer categories the customer falls. The categorization module may use any of a variety of methods, such as decision trees, neural networks, Bayesian belief networks, k-nearest neighbor, genetic algorithms, or rule sets. The customer category is sent to the business without other personal data for the business to prepare appropriate promotional material or initiate specific actions.
REFERENCES:
patent: 6185683 (2001-02-01), Ginter et al.
patent: 6343274 (2002-01-01), McCollom et al.
patent: 6901373 (2005-05-01), Chasko
patent: 2002/0147766 (2002-10-01), Vanska et al.
patent: 2003/0130904 (2003-07-01), Katz et al.
patent: 2004/0117261 (2004-06-01), Walker et al.
Bogardus, Charlotte, The right tools can help operators identify and track customers for the millennium v33n3 pp. 32, 55, 1999.
Kirshenbaum Evan R.
Suermondt Henri Jacques
Agwumezie Charlie C. L.
Fischer Andrew J.
Hewlett--Packard Development Company, L.P.
LandOfFree
Customer-side market segmentation does not yet have a rating. At this time, there are no reviews or comments for this patent.
If you have personal experience with Customer-side market segmentation, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Customer-side market segmentation will most certainly appreciate the feedback.
Profile ID: LFUS-PAI-O-2766330