On the role of market economics in ranking search results

Data processing: database and file management or data structures – Database and file access – Post processing of search results

Reexamination Certificate

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Details

C707S736000, C707S748000, C705S037000, C705S040000

Reexamination Certificate

active

08005824

ABSTRACT:
A method of and service for searching computerized networks, such as the internet, that first performs a search based on a user query to produce results that are ranked. The results comprise references to entities (addresses on the network, such as web sites). Before reporting the results to the user, the invention provides that the search entity contacts the entities listed in the search results to determine whether entities listed in the search results desire to change their rank when compared to other entities listed in the results. If some entities do desire to change their rank, the invention charges fees to entities that increase their rank and credits (pays fees) to entities that decrease their rank. A portion of the amount charged to entities that increase their rank can be paid to the entity performing the search (helping to support the high quality search engines), and a portion will go to the entities that voluntarily decrease their rank within the search results (helping to support high-content web sites).

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