Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Advertisement
Reexamination Certificate
2011-07-19
2011-07-19
Bekerman, Michael (Department: 3622)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
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C705S014540, C705S014550, C705S014580, C705S014630, C705S014640, C705S014490, C701S208000, C701S211000, C382S109000, C382S123000, C382S178000, C702S005000, C702S179000, C702S181000
Reexamination Certificate
active
07983949
ABSTRACT:
A system and method for selecting targeted information (e.g., advertisements) for serving with map views. The information is associated with target geographical areas (e.g., cities, metropolises, regions, countries) identified by the information providers. A given message or other set of information may be served with map views that significantly intersect the message's target area. A target area significantly intersects a map view if it overlaps the map view by at least a threshold percentage of the map view (e.g., 25%). Messages' target areas may first be compared with a map view to identify those that significantly intersect. Then, the messages whose target areas significantly intersect the map view may be filtered or screened based on any search terms or key words received with a request for the map view.
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Office Action as prepared for related case (U.S. Appl. No. 11/300,949), mailed from USPTO on Nov. 6, 2008.
Joseph Joshy
Ramaswamy Sridhar
Rose Mark
Bekerman Michael
Brown Luis
Google Inc.
Park Vaughan Fleming & Dowler LLP
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