System and method for collection of advertising usage...

Details System and method for collection of advertising usage... System and method for collection of advertising usage...

2011-05-24

2011-05-24

Weiss, John G. (Department: 3688)

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

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C705S014420

Reexamination Certificate

active

07949563

ABSTRACT:
A system comprises users disposed in various locations within a region, each user associated with an advertisement of an associated web property, each advertisement for enabling visitors to navigate to the associated web property; pods distributed within the region, each user being associated with at least one pod located more proximate to the user than another pod and that stores account information on the advertisement associated with the user; an advertisement channel for receiving a content request from a visitor, for obtaining an advertisement of a web property based on the content request, and for presenting the advertisement to the visitor in response to the content request; and a tag-based tracking mechanism for collecting visitor events if the visitor navigates to the web property and for forwarding visitor data based on the visitor events to the pod associated with the user that is associated with the advertisement.

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Anonymous, The 1996 software guide: Targeting and reaching the right customers more effectively, Jun. 1996, Direct Marketing, v59n2, pp. 34-45.

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