Printed matter – Method
Reexamination Certificate
1999-05-07
2001-05-29
Fridie, Jr., Willmon (Department: 3722)
Printed matter
Method
C283S070000, C283S051000, C283S056000
Reexamination Certificate
active
06237961
ABSTRACT:
FIELD OF THE INVENTION
BACKGROUND OF THE INVENTION
1. Field of the Invention
The invention relates to an advertising an marketing coupon and the method of manufacturing and using it in the field of the commerce with products and services.
2. Description of the Prior Art
There is well known a multi-product coupon (U.S. Pat. No. 4,195,864) with which by attaching some tickets on a base coupon one can buy products with a reduction noted on the respective tickets. This type of coupon offers a discount only to the purchaser of the product.
The method (U.S. Pat. No. 4,195,864) consists in printing of a base coupon without value, having individualized locations indicating a type of product each, printing of a plurality of discount tickets identifying a different type of product each, providing the means to attach the tickets on the base coupon in order to form a discount coupon whose value is determined by the attached tickets. This method has the disadvantage that offering a discount only to the customers, they and the retailers are not stimulated to become promoters and to recommend the products or services.
There are some patents related to advertising which are based on computer systems. As an example it can be mentioned U.S. Pat. No. 5,537,314 which relates to a credit accumulation and accessing system for a plurality of sponsoring companies and participants having at each sponsoring company location a common bus which communicates with participant data input, performance data input, computer processing memory, an award output device, an input/output device and a central control center.
As another example we can also mention a multilevel marketing system (WO96/36926) where participants interact with a computer system to receive advertising, respond to market surveys, or place purchase orders.
None of these computer based systems involve the retailer and buyers as advertising promoters for products and the system at the same time and none of them use for demo purposes sold products and coupons.
SUMMARY OF THE INVENTION
The advertising and marketing coupon, as by the invention, obviates the mentioned disadvantages by the fact that it is composed of a base coupon, a number of recommendation detachable tickets, and a universal detachable ticket. On the front side of the base coupon there is an identification zone, followed by a validation zone, then another zone used for the confirmation of the purchases made by the recommended buyers, a zone with the recommendation detachable tickets, a zone with a universal detachable ticket and a last detachable zone which constitutes a partial coupon.
The method of manufacturing and using the advertising and marketing coupon, as by this invention, also obviates the mentioned disadvantages by the fact that, there are nominated the products and services for the advertising activity, the period of advertising activity is established, there are nominated the operators (retailer, the buyer who recommends and the recommended buyer), the value and the kind of the payment for the participating persons (operators) is stated, the maximum number of persons which can be recommended by a buyer is stated, the coupon its tickets and detachable zone are individualize by an identification number. The coupons are printed and the retailer receives one coupon for each product bought, the buyer receives the coupon corresponding to the purchased product, the retailer is rewarded, the buyers recommend other buyers and the last ones are rewarded, the buyer who recommended other buyers is rewarded, repetitive purchase is rewarded.
The invention has the following advantages: it diversifies the technologies of performance, evaluation and payment of the advertisement in the field of the commerce with products and services; stimulates the retailers, the buyers who recommend and the recommended buyers (as promoters); the numbers of operators is superior to the number of the sold units involving also the retailers; it needs minimal infrastructure to control the payment of the advertisement service; stimulates repetitive purchases; stimulates the group consciousness and the fidelity connected with a range of products or a distributor; alteration or stopping of the programme can be done without further problems; the payment of the operators depends on their real achievements and is made after cashing the corresponding ratio from the final buyer.
REFERENCES:
patent: 4195864 (1980-04-01), Morton et al.
patent: 4685699 (1987-08-01), Hirasawa
patent: 5501491 (1996-03-01), Thompson
patent: 5537314 (1996-07-01), Kanter
patent: 5727817 (1998-03-01), Kraige
patent: WO94/04979 (1994-03-01), None
patent: WO96/36926 (1996-11-01), None
Dubno Herbert
Fridie Jr. Willmon
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