Computer system for efficiently selecting and providing informat

Details Computer system for efficiently selecting and providing informat Computer system for efficiently selecting and providing informat

1998-04-22

2000-11-07

MacDonald, Allen R.

Data processing: financial, business practice, management, or co

Automated electrical financial or business practice or...

Discount or incentive

705 1, 705 10, 705 26, G06F 1760

Patent

active

06144944&

ABSTRACT:
A system for selecting and providing information. The system can include an advertisement server that provides selected advertisements in response to a request from a web page server. The request includes information that will allow the advertisement server to select an appropriate advertisement. The advertisement server includes a control program for controlling the selection of the advertisements. The control program communicates with one or more affinity engines. Each affinity engine determines an affinity (degree of relevance or indicator of matching) given advertisements have for the information corresponding to the request. The engines use different request information such as demographic information, page sponsor information, keyword sponsor information, etc.

REFERENCES:
patent: 5636346 (1997-06-01), Saxe
patent: 5692132 (1997-11-01), Hogan
patent: 5710884 (1998-01-01), Dedrick
patent: 5710887 (1998-01-01), Chelliah et al.
patent: 5712979 (1998-01-01), Graber et al.
patent: 5717860 (1998-02-01), Graber et al.
patent: 5717923 (1998-02-01), Dedrick
patent: 5721827 (1998-02-01), Logan et al.
patent: 5724424 (1998-03-01), Gifford
patent: 5724521 (1998-03-01), Dedrick
patent: 5727156 (1998-03-01), Herr-Hoyman et al.
patent: 5737619 (1998-04-01), Judson
patent: 5740549 (1998-04-01), Reilly et al.
patent: 5751956 (1998-05-01), Kirsch
patent: 5757917 (1998-05-01), Rose et al.
patent: 5774170 (1998-06-01), Hite et al.
patent: 5848396 (1998-12-01), Gerace
patent: 5848397 (1998-12-01), Marsh et al.
patent: 5933811 (1999-08-01), Angles et al.
patent: 5948061 (1999-09-01), Merriman et al.
patent: 5959623 (1999-09-01), Hoff et al.
Gallagher et al., "A Framework for Targeting Banner Advertisement On the Internet", IEEE 1997.
Frook, "Search-Engine Advertising--Web Marketing Push", Communication Week, Oct. 9, 1995.
Wilde, "Enhanced services, partnerships attract users and advertisers . . . ", Communication Week, Issue:614 p. IA01 Jun. 7, 1996.
Cooper et al., "Zooming In On Users--Who buys on the Web? New tools and services tell you that and more.", Communication Week, Issue:649 p. 43 Feb. 10, 1997p.quadrature..
Article by Ellis Booker entitled: "Seeing a Gap, A Palo Alto Startup Will Debut Advertising Server for the Net" published by Web Week, vol. 2, Issue 2 in Feb. 1996.
Article by Bob Metcalfe entitled: "From the Ether", Infoworld, V18 issue 3, Aug. 12, 1996.
Net Gravity Announces AdServer 2.0, Oct. 14, 1996, published at http://www.netgravity.com.
Article titled "Internet access: Internet marketing revolution begins in the U.S. this Sep."; Hyper Net Offering on Dec. 1996 EDGE: work-group Computer Report, V7 N316.
Article by Youji Kohda et al. entitled: "Ubiquitous advertising on the WWW: Merging advertisement on the browser" published by Computer Netwrks and ISDN Systems, vol. 28, No. 11, May 1996, pp.1493-14993
Declaration of Dwight Allen Merriman submitted with 37 CFR 1.131 petition during prosecution of U.S. Patent No. 5,948,061.

Affiliated with

Also associated with

Rating

Computer system for efficiently selecting and providing informat does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with Computer system for efficiently selecting and providing informat, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and Computer system for efficiently selecting and providing informat will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-1651498