Special receptacle or package – Convertible to or from display configuration
Patent
1997-03-20
1999-01-12
Sewell, Paul T.
Special receptacle or package
Convertible to or from display configuration
2064595, 2065211, B65D 8500
Patent
active
058575740
DESCRIPTION:
BRIEF SUMMARY
TECHNICAL FIELD
The present invention relates to a display and distribution packaging unit for articles assembled to form a sales unit.
BACKGROUND ART
A packaging unit of the kind referred to above is the subject of DE-B-1 170 865. This packaging unit serves for packaging e.g. fragile Christmas decorative elements, in German called "Weihnachtskugeln", and consists of an article-supporting member consisting of stacked or laminated pieces of thin plastic sheet material formed with pockets for the individual articles, said supporting member resting in spaced relationship on and being secured to a supporting cardboard base.
In present-day marketing, especially in connection with self-service shops, the customer side requires both an attractive presentation and an informative display, while the motivation to buy may be strengthened, if account has been taken of the typical appearance of certain types of product. On the supplier side, however, there is the problem of marketing costs, making it necessary to take into consideration actual or expected customer wishes as well as the requisite distinction relative to competing products of the same kind.
DISCLOSURE OF THE INVENTION
It is the object of the present invention to provide a display and distribution packaging unit of the kind referred to initially, that may be used generally for packaging different articles, but especially for packaging similar articles assembled so as to form sales units, all in such a manner, that a common and hence rational solution is achieved. A typical example of articles assembled into sales units is the sale of eggs, that are very often traded carton-wise and for this reason, the invention will be explained below with special reference to display packaging units for eggs.
The object stated in the preceding paragraph is achieved with a display and distribution packaging unit according to the invention which consists of two parts being capable of being assembled to form the finished unit.
Of the two parts referred to above, the first-mentioned one constitutes a separate packaging unit serving to accommodate and protect a number of eggs assembled to form a sales unit. Because this separate packaging unit reproduces the typical shape of the packaged articles, i.e. in the present case the eggs, the packaging will attract attention and will already for this reason inspire the customers to buy.
According to the invention, the display and distribution packaging is completed by a separate display panel.
For the supplier side, this arrangement provides for substantial advantages with regard to costs, as on the one hand the separate packaging unit may be mass-produced, while on the other hand the separate display panel can be given an appearance providing the finished packages with the requisite uniqueness.
This means that a wholesale egg-packaging establishment operating on a large scale can fill eggs into an embracing, separate packaging unit for all buyers simultaneously, said packaging unit being capable of mass-production, after which--immediately or later--the various packages can be equipped with display panels decorated according to the wishes of the individual buyers, e.g. shaped and/or coloured, and provided with information and possibly sales slogans corresponding to the expected or consciously provoked wishes of the customers. Another advantage gained by the packaging establishment is the simplification of solely having to carry a single stock of packaging units for embracing the eggs of the same type and appearance for all buyers, thus reducing the costs of storage and stockkeeping, while the use of a separate display panel provides for enhanced possibilities with regard to individually servicing the various customers of the packaging establishment, as well as providing for increased possibilities for placing informative texts and/or pictures on the finished packages.
A common inventive feature of all these possibilities is that the parts of the display side of the separate packaging unit embracing the articles, in the pres
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Brodrene Hartmann A/S
Lam Nhan T.
Sewell Paul T.
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