System and method of providing targeted advertising during video

Details System and method of providing targeted advertising during video System and method of providing targeted advertising during video

1998-12-18

2000-07-04

Kuntz, Curtis A.

Television

Two-way video and voice communication

User positioning

379 9317, 379 9312, H04N 714

Patent

active

060846283

ABSTRACT:
A system in a telecommunications network for providing targeted advertising to subscribers utilizing display screens to conduct a video telephone call. The system comprises a centralized database of subscriber advertising preferences, an information source, a calling subscriber's switch connected to the database and the information source, and a called subscriber's switch connected to the calling subscriber's switch. The database of subscriber advertising preferences stores advertising preferences for subscribers in the network, and is updated whenever a subscriber selects a displayed advertisement for more information. The information source stores a plurality of advertisements, and includes an advertisement selector which selects advertisements based on the advertising preferences for an identified subscriber such as the calling subscriber. The calling subscriber's switch retrieves the advertising preferences for the calling subscriber from the database and sends the preferences to the information source. The switch then retrieves the selected advertisements from the information source and generates a window on the calling subscriber's display screen which displays the retrieved advertisements. The retrieved advertisements are also sent to the called subscriber's switch for simultaneous display to the called subscriber.

REFERENCES:
patent: 5913040 (1999-06-01), Rakavy et al.
patent: 5918014 (1999-06-01), Robinson
WO 96/30864, Schena et al., Interactive asvertisement system and device, Oct. 3, 1996.

Affiliated with

Also associated with

Rating

System and method of providing targeted advertising during video does not yet have a rating. At this time, there are no reviews or comments for this patent.

If you have personal experience with System and method of providing targeted advertising during video, we encourage you to share that experience with our LandOfFree.com community. Your opinion is very important and System and method of providing targeted advertising during video will most certainly appreciate the feedback.

Rate now

Comments { 0 }

Profile ID: LFUS-PAI-O-1491035