Method and apparatus for providing demographically targeted tele

Details Method and apparatus for providing demographically targeted tele Method and apparatus for providing demographically targeted tele

1989-10-23

1992-10-13

Eisenzopf, Reinhard J.

Facsimile and static presentation processing

Static presentation processing

Attribute control

455 42, 455 62, A04N 708, A04H 102

Patent

active

051555913

ABSTRACT:
Different commercial messages are broadcast to different demographically targeted audiences in a cable television system or the like. A first television channel contains television programs and periodic commercial messages. A second television channel contains alternate commercial messages. Demographic characteristics of a viewer are identified, and commercial messages are selectively provided from the first or second channel, depending upon the viewer's demographic characteristics. Demographic data can be input by a viewer via a remote control, downloaded to a subscriber's converter from a remote headend, or programmed into the converter at installation. Prioritization of the demographic characteristics of a plurality of television viewers watching a program together enables commercials to be targeted to the viewer having highest priority. Statistical data can be maintained concerning the number and identity of subscribers viewing specific commercials.

REFERENCES:
patent: 3639686 (1972-02-01), Walker et al.
patent: 3769579 (1973-10-01), Harney
patent: 4546382 (1985-10-01), McKenna et al.
patent: 4602279 (1986-07-01), Freeman
patent: 4646145 (1987-02-01), Percy et al.
patent: 4805020 (1989-02-01), Greenberg
patent: 4967273 (1990-10-01), Greenberg

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