Data processing: financial – business practice – management – or co – Automated electrical financial or business practice or... – Discount or incentive
Reexamination Certificate
2002-11-15
2010-06-29
Gart, Matthew S (Department: 3687)
Data processing: financial, business practice, management, or co
Automated electrical financial or business practice or...
Discount or incentive
C434S322000
Reexamination Certificate
active
07747461
ABSTRACT:
A system and method are disclosed for providing a complete architectural and procedural solution to wireless subscriber loyalty issues. A flexible promotion creation environment allows mobile phone operators to rapidly create and deploy various incentive programs and other such loyalty schemes; together with a data mining and profiling method for tracking, monitoring and analysing subscriber (or aggregate) usage information associated with given promotions. The proposed data mining and profiling method purposely incents specific subscriber behaviors by triggering a point-based reward scheme based on the dynamic screening of event records which are correlated with incented behaviors. Wherein a threshold is assigned based on usage information for a particular promotion; upon realization of which, the subscriber is, immediately notified of the reward through a plurality of means including e-mail, voice notification and by way of Short Message Service (SMS) at their wireless handset.
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Patricia Odell, Feb. 2001, Journal ISSN: 1046-4174, v13, n2, p. 45+.
Hughes Joël
Rahim Rubens
Sheth Shyam
Skoczkonski Lucas
Wong Wai-See Candy
Ade Garcia
Currier T. Andrew
Gart Matthew S
Perry Stephen J.
Perry & Currier Inc.
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