Web-enabled subscription marketing application

Details Web-enabled subscription marketing application Web-enabled subscription marketing application

2007-08-13

2009-08-18

Bayat, Bradley B (Department: 3624)

Data processing: database and file management or data structures

Database design

Data structure types

C705S007380, C705S012000, C707S793000, C707S793000

Reexamination Certificate

active

07577680

ABSTRACT:
The present invention provides network based reporting techniques designed to meet the needs of subscription based marketers. Clients access, edit report on, and analyze their subscriber database using the Internet, for example. In a representative embodiment, a plurality of client computers connect to the Internet using a local area network (LAN), for example. The client computers pass security protocols before gaining access to web, application, and database servers. Once connected, the client computers are able to retrieve and display information using a web browser. Database contents are denormalized to provide the capability to generate reports based upon relatively large amounts of information. In addition, the data is transformed into a structure specifically to facilitate and enhance multi-channel subscription marketing activities.

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