Interactive video distribution systems – Program – message – or commercial insertion or substitution – Based on demographics or geographical area
Reexamination Certificate
2008-07-22
2009-06-09
Grant, Christopher (Department: 2426)
Interactive video distribution systems
Program, message, or commercial insertion or substitution
Based on demographics or geographical area
C725S034000, C725S036000
Reexamination Certificate
active
07546619
ABSTRACT:
A system and method is provided for use in connection with delivering content that is targeted to users of a broadcast network. In order to select content that is targeted to users of the broadcast network, signals are received from a plurality of customer premise equipment devices (CPEs) of the network users via a broadcast network interface. Based on the received signals, broadcast assets (e.g., programming, advertisements etc.) are selected from a collection of available asset options. Accordingly, at least a portion of the selected assets are inserted into a content stream of the broadcast network. Once the content stream is broadcast over a broadcast network interface, at least a portion of the selected assets area available for receipt by at least a portion of the CPEs. The CPEs generate reports regarding assets delivered such that asset providers can be billed based on guaranteed targeted impressions.
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Thawani, A, et al. “Viewing Characteristics Based Personalized Ad Streaming in an Interactive TV Environment.” Consumer Communications and Networking Conference, 2004. CCNC 2004, pp. 483-488; DOI: 10.1109/CCNC.2004.1286909.
Anderson Bruce J.
Boulet Daniel A.
Wilson Daniel C.
Alam Mushfikh
Grant Christopher
Invidi Technologies Corporation
Marsh & Fischmann & Breyfogle LLP
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